About Us

Managing Director

Maldwyn Williams

Having spent over 40 years working in the Financial Advice & Services industry with 35+ of those as a Firm Principal and shareholder I have never been more excited about financial advice than I am now. I have worked tirelessly to put together a team and implement a corporate structure which I believe, aligns our interests and those of our clients more closely than ever before. Our relentless focus on building long term relationships with our clients ensures that we can be the great enablers, helping them to achieve their objective throughout their lives. Our question to you is always: “what do you want to achieve?”

Proud of our past

Excited for our future

Morgan Williams & Co. is a Chartered Financial Planning firm, holding the prestigious Corporate Chartered status awarded by the Chartered Insurance Institute. As a firm of independent financial advisers directly authorised and regulated by the Financial Conduct Authority, we are committed to delivering advice of the highest professional standard, grounded in integrity, transparency and client focus.

For over four decades, we have built enduring relationships with our clients, many of whom have trusted us across generations. We have supported them through changing personal circumstances, evolving financial landscapes, and periods of both economic growth and uncertainty. Our approach is centred on understanding what truly matters to each client, and applying disciplined, repeatable investment and planning processes to help them achieve their long-term objectives.

While our history provides a strong foundation, we are not complacent. We continually challenge ourselves to think differently, refine our approach, and enhance the value we deliver. As we look ahead, we remain committed to supporting our clients with the same care and clarity that has defined our firm- ready to meet the opportunities and challenges of the years to come

Chartered_Standard_Corp_FP_DarkGrey

Daniel Williams

Director & Independent Financial Adviser

Administrator

Paraplanner

Director & Chartered Financial Planner

Administrator & Systems Co-Ordinator

Director & Chartered Financial Planner

Independence:

We are Independent Financial Advisers. This means that we will carry out a full and unbiased assessment of the full market and recommend the product or combination of products which best suit your needs.

Adviser Impartiality

We don’t have any ‘self-employed’ advisers working under our umbrella and none of our staff are remunerated for hitting sales targets. They receive no remuneration for recommending one investment over any another. We believe they are at their best when they are focusing on you and nothing else.

Teamwork

As we don’t set individual sales targets, our staff work together to ensure you get the best results. Naturally our advisers have different areas of expertise and by ensuring that there is no internal competition you can be confident that you end up with the best adviser for you, not just the first one you spoke to.

Training

We want all of our staff to be the best at what they do. We invest thousands of pounds every year to ensure that they are at the cutting edge. This isn’t just our advisers, we encourage training for our staff at all levels, this ensures that no matter who you speak to you can be confident you are in safe hands.

Disaster Recovery

We always aim for the best but plan for the worst. That’s why we can guarantee that even if our office burned to the ground we would be fully back up and running within two business days. Indeed, most services would be running within a couple of hours.

Long Term Relationships

Death is by far the most common reason for a client to leave our firm. Fundamentally this is because we produce the results that the clients want over the long term and they continue to have faith in us that we will deliver those results in the future.

Let's be social.